The Asia Pacific generator sales market size is projected to reach USD 8.8 billion by 2025 from an estimated USD 6.8 billion in 2020, at a CAGR of 5.1% during the forecast period. Increasing demand for uninterrupted and reliable power supply in several industries is driving the growth of the market. Moreover, the electrification of rural areas in developing countries is likely to provide opportunities for Asia Pacific generator sales industry.
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The industrial end-user segment is expected to grow at the highest CAGR from 2020 to 2025.
Industrial generators ensure a continuous supply of power in the event of power failure from the grid system. Thus, such generators guarantee an efficient performance of the equipment, in case there are breaks on the electric supply. Moreover, mining industries raise the demand for diesel generators as they provide over 70% of all the power needed in mining operations by heavy-duty equipment, such as excavating machinery, drillers, conveyor belts, and cranes. Developing countries, such as China, India, and Thailand, are witnessing rapid industrialization and have introduced several policies to support industrial growth, including adequate power supply. Thus, industries keep generators for peak shaving time to continue their operations irrespective of power outages in remote locations. These factors drive the growth of the industrial generator sales market.
The 2,500–5,000 kVA power rating segment is expected to grow at the highest CAGR in the Asia Pacific generator sales industry during the forecast period.
Generators with a capacity of 2,500–5,000 kVA are mostly used in large manufacturing facilities, power generation, and commercial sectors—the end-users select generator capacity based on their requirements. For instance, in 2018, GE Renewable Energy and GE Power provided 270 MW of wind energy capacity to Wind Energy Holding for the Theparak Wind Farm in Central Thailand. Such developments drive the demand for electric generators as electromechanical generators in power plants generate power. Therefore, high demand in the power generation sector is expected to emerge as key revenue pockets for the 2,500–5,000 kVA generators in the Asia Pacific generator sales market.
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The standby segment is expected to grow at the highest CAGR during the forecast period.
Standby power generators are used in applications requiring a regular power supply to carry out operations. Their primary function is to supply emergency power for a limited duration during a power outage. Moreover, commercial buildings, such as the telecom industry, hospitals, data centers, and office buildings, require emergency power. Hospitals and data centers consume a large amount of energy and require generator sets that are reliable and ensure continuous power supply in the event of grid failure and power outages. Also, in the Asia Pacific region, the use of standby diesel generators is high due to the availability of fuel and as it offers continuous power supply during peak hours. Further, standby gensets are witnessing increasing demand due to the increased demand from hospitals and data centers for uninterrupted and reliable power supply in the Asia Pacific region.
To enable an in-depth understanding of the competitive landscape, the report includes the profiles of some of the top players in the Asia Pacific generator sales market. The major players in the Asia Pacific generator sales industry are Caterpillar (US), Cummins (US), Generac (US), Wärtsilä (Finland), Mitsubishi Heavy Industries (Japan), Rolls-Royce Holdings (UK), Yanmar (Japan), Siemens (Germany), Weichai Group (China), and Sterling & Wilson (India). These players are adopting various strategies to increase their share in the Asia Pacific generator sales market. Contracts & agreements, and new product launches have been a widely adopted strategy by the major players in the generator sales industry.
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